Wherever you host it, what you want is a URL pointing directly to the image like this: You can host it on your own website if you like - for example, if you have a WordPress site, you can upload it to the Media Library and then grab the 'File URL'. First you'll need to host your creative image asset somewhere.One option that does work is to use a 'Custom' creative type rather than an 'Image' creative.
So what can you do instead? Solution: 'Custom' creative type But in any case, this bright idea is a dead end. I think this is a consequence of using a link shortener rather than anything related to the mailto link specifically, as redirects (especially multiple redirects) can in other circumstances be an indicator of suspicious activity. However, when a user clicks on the live ad, they are likely to just get a 403 error (which means that the server understands the request but refuses to authorize it):Īs the publisher, you may then receive an email from Google Ad Manager informing you that you are in violation of the "malvertising in landing page" policy: So you may be fooled into thinking that all is OK. The link works when you click 'Test', and you will even be able to set your line item live. GAM will let you add the link to the creative and save your changes.
This would be useful in all sorts of situations, but sadly not with Google Ad Manager. Linkly even lets you predefine the subject line and body of the email that gets generated on a link click: So you could turn a link like into a web link like. (You do need to sign up for a Linkly HQ account, but your first 1,000 clicks are free.) So if Google Ad Manager requires a URL, couldn't we use a link shortener to convert a mailto link into a regular web link and then use that? Not all link shorteners work with mailto links, but one that definitely does is the generally excellent Linkly. This error also appears if you prefix the email address with 'mailto:' (the standard way to specify that an HTML link should open the default email client when clicked - in fact, email links are often called mailto links or mailto: links). Sadly, when you try to save it, GAM will give you an 'invalid URL' error (not once but twice!): Let's say you try to put an email address value as a click-through URL anyway. Google Ad Manager gives you the following options for the 'Destination' field: When uploading your creative to Google Ad Manager, couldn't you just specify the 'Destination' to be an email address rather than a URL? Unfortunately that doesn't work. On the face of it, it should be a very simple thing to do. You can imagine how it might be used in a lead generation campaign, for example. But what if you (or one of your advertisers) wanted it to open a new email instead? This is something that a client asked me for help with recently. Usually, as a publisher, you would set a Google Ad Manager campaign to open a web page when clicked. 4 Mailto links versus contact forms Mailto links in Google Ad Manager - the challenge
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